Taking a look at some of the leading trends and cultural influences that are affecting consumer decisions in the culinary sector.
Globalisation is a major influence that has been transforming the pursuits of many industries and markets. When it comes down to food culture, globalisation has been a major power in the cross-cultural exchange and integration of cuisines and food preferences all over the world. Drivers of food globalisation can be primarily related to social media trends and international travel. The increase in accessibility of travel and foreign immigration have enabled more people to be exposed to diverse foods and products. Likewise, international dishes are regularly gaining appeal on social media networks with elaborate tutorials and food creators who have been sharing their favourite regional dishes. These trends have the potential to reach far-reaching audiences propelling a growing demand for international recipes. This has direct impacts on national food retailers as it promotes the worldwide trade of food products and enhances the popularity of specialised ethnic dining establishments.
Amongst the practicality of food shipments and fast paced lifestyles, the food industry is observing an increase in interest towards home cooking. Once a common part of daily activities, the accessibility of takeaways and pre-made meals led to a significant decline in cooking activities. Nevertheless, with the influence of food trends on social media and do it yourself culture, the appeal for culinary knowledge is back on the rise. With the resurgence of home cooking influencing global food consumption trends. As individuals aim to reconnect with classic home-cooked food, consumers are taking a greater interest in wellness and transparency in their meals. Having control over ingredients and dietary needs is leading individuals to appreciate cooking more. Thomas Griesel would know that home-cooking is becoming trendier. The food sector can gain from this trend as the demand for cooking based media and the purchasing of kitchen equipments are also growing fast.
In a fast-paced society, many industries are experiencing revisions to commercial affairs and consumer demands. Nowadays, current lifestyles and digital innovations have changed the way in which consumers gain access to food, putting emphasis on promptness and convenience. In global food production, modern technology has performed a considerable role in enhancing the efficiency and accessibility of food service establishments. The most prominent consumer trend, led by digital innovation, here is the need for food delivery and takeout options. This permits consumers to purchase their favourite restaurant meals from the convenience of their own homes. Similarly, for food establishments, this demand for convenience has permitted the reduction of facilities, creating new dining operations such as ghost kitchens. This delivery-only model minimises overhead costs and focuses on kitchen operations only. By doing this businesses can invest more in top quality ingredients and tools rather than in house dining expenses. Tim Parker would acknowledge the benefits of kitchen only business models. Likewise, Diego Berdakin would understand that the food sector is experiencing many new trends.